Tag Archives: Automotive

My Affiliate Marketing Guide for You Part 6

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Welcome back to the Affiliate Marketing Guide. We have now set the foundations in place for your online business and you are ready to go out into the big bad world! But, you still have a couple of things to consider and have a strategy around. You need clarity in order to maximise the opportunity. So, where to next?

  1. Build a list. Stating the obvious but you need to build a list in order to have people that you communicate with and promote products to! So, you will need to set up a squeeze page, which is simply a one page site, which has as its sole objective to collect as many email addresses as it can. You will need to decide on what you are going to offer as a free giveaway in order to entice those who land on your site to give you their personal email address. One word of warning and advice – please respect those who give you their email addresses and never abuse it in any shape or form. They have trusted you with something personal to them and if you break that trust, you are not likely to get it back!
  2. Produce valuable content. Set out your program of activities that ensures you have a continuous stream of content that is valuable to potential subscribers. These activities will include article writing, producing videos, commenting on blogs, social media etc. I know I keep on harping about it in this Affiliate Marketing Guide, and I make no apologies for that, but make sure your content is of value. Put yourself in their position – what advice, information, research or reports would they find of value? When you have answered those questions, then go about pulling them together.
  3. Frequency and content of contact. Now you must decide how often you are going to communicate with your list and how you are going to mix promotional material with pure information giving. There is no magic formula for this, but my view is that it should be around 50/50 for content and about ¾ times a week for frequency. You want your subscribers to open your emails and they will only do that if they know that what you send is of value. They also know that you will be trying to sell them something but they do not want to feel that that is the only reason you send emails out. So, intersperse your promotional material with good content and then you will be perceived of value.

That’s the 3 point advice for today! Come back to the Affiliate Marketing Guide soon for the next 3 points to set you on your way.

Social Media Marketing Guide

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Social Media Marketing (SMM) is a type of internet marketing that uses social media networks to achieve marketing communication. Using these networks one can achieve a number of goals in marketing and is now a widely used option by people for marketing their products and services. Social media sites are very popular among people and it is this popularity that has to be capitalized in order to promote the products and services. Some of the goals that you can achieve using these networks are

· Creating a brand identity

· Building positive brand association

· Generate website traffic

· Increase the awareness of the brand

· Convert traffic into business

· Reach out to key audiences

It is very important to have a social media marketing plan before you set out on your social media marketing campaign and the plan has to be in tune with the goals that you want to achieve with the marketing campaign. If you don’t have a plan you will not be able to focus on the marketing goals and may end up with no gains out of the campaign. Ensure that the marketing plan you have drafted for the marketing campaign is one that suits the needs of the networking sites and that of the products or services. Each of the media platforms works in a unique way and therefore there is a need to have individual plans for the social platforms so that you get the most out of the campaign.

There are various aspects to a social media marketing campaign and each of them is important and can influence the result of your campaign. Let us look at some marketing tips that will help you in your marketing campaign.

· Plan the campaign properly and research on the content ideas and the keywords that will help you to reach out to the target audience.

· Content that is posted in the social sites is very important and therefore ensure that valuable information is provided that will interest your target audience.

· When marketing in the various media sites ensure that the core identity of the business is maintained and that sufficient brand building is done to promote the brand image.

· Blogging is considered to be a great social marketing tool and therefore it pays to have one in which you can hold contests, events and also publicize your social media efforts.

· Using the right links is very important and though you will be using links to your website in most of the posts but you can always add links to other articles that provides valuable information to the readers too. When links to outside sources are added, it will help build trust and reliability and you may even end up getting some links in return.

· Always keep an eye on your competitors as it always will help you gauge what they are up to and also help you to pick up on some keywords and other insights. If there is a strategy that is used by your competitors that seems to be working, take that, make it better and then use it yourself.

· Analyze the performance of the campaign from time to time using data and statistics and make necessary changes to the campaign if and when necessary